Services

MacConnell Research Services strives to do exactly what our name implies.  We exist for the primary purpose of serving you, our client.  We attempt to provide you with a broad array of qualitative and quantitative tools to enable you to accomplish your objectives.  You are the boss.  Our job is to make you successful in your endeavors.  When you succeed, we succeed.

Our approach to your project is to do whatever it takes to make you say to yourself, “I’m glad I decided to get MacConnell Research to do this job for me!”  Our philosophy is to go the extra mile for our clients.  We are here to serve you!

HOW DO WE SERVE YOU?

MALL INTERVIEWING

Our flagship mall located in Northwest Atlanta, just off the I-285 Perimeter Highway, is Cumberland Mall.  Cumberland Mall has recently undergone an $80 million “Mall Make-over”.  This area of Atlanta is one of the most desirable demographically for our clients.

FOCUS GROUPS

We are now located in a 25% larger facility which will provide our clients with more opportunities for qualitative research.  We offer a 660 square foot focus room which can be adapted to your specifications for whatever style of group format you desire.  The client viewing room will comfortably seat 15-20-people.

We also offer a smaller, 272 square foot facility which can accommodate 12-15 study participants.  The viewing room can seat as many as 10-12 people.

We will provide you with appropriate audio/visual recordings you need to complete your study.

Again, our approach is to serve you, our client, with whatever you require to help you be successful.

RECRUITING

One of the major complaints we hear about our competitors is “low show rates.”  We have a staff of experienced recruiters and a large data base of potential respondents.  We have been in the same location for 17 years, and our new location is 1.2 miles from our previous facility.  We can provide our clients good show rates.  Just ask our present clients how we stack up against our competition.

ONE-ON-ONE INTERVIEWING

We have a staff of experienced interviewers who will provide you with the answers you are looking for.  And our on-site management team will be there to handle any unanticipated situations you might encounter.  We also have a great deal of experience in classroom style interviewing, including taste tests, computer administered studies, product placements, and moderated self administered questionnaires.  Our staff is also experienced in executive interviewing along with experience recruiting professionals such as doctors, attorneys, pharmacists, and diabetes managers.

ON-SITE INTERVIEWING

We believe we have the largest staff of trained interviewers in the greater Atlanta area.  We have provided a staff of 64 interviewers for the car show at the Atlanta Convention Center.  We have many clients who ask us to do projects throughout the Southeast.  We have done studies in Washington D.C., Virginia, North Carolina, South Carolina, Tennessee, Alabama, Florida, and Texas. 

We conduct on-site interviews in grocery stores, restaurants, fast food chains, home improvement stores, drug stores, and many other retail establishments.

DOOR-TO-DOOR

We have 24 years of experience in providing our clients with door-to-door interviewing.  We have several clients utilizing this method to evaluate the effectiveness of advertising in current periodicals.  One of our experienced project managers will oversee your project requirements.